PROJECT
CASIO – Canter Activation Campaign 2018
Casio India (Pvt) Ltd.
DATE
September 2018
CASIO - Canter Activation Campaign 2018
PRODUCT AWARENESS ACTIVATION CAMPAIGN
To promote the use of original Casio calculators over fake ones, Japanese brand CASIO launched a city-wide Canter Activation Campaign in 2018. We branded two canters and toured across Dhaka, visiting schools, colleges, universities, and popular marketplaces with a team of six volunteers over two months. Students engaged by filling out forms, and winners were selected randomly to receive original Casio calculators. The campaign successfully raised awareness and reinforced brand trust among students and young users.
Casio – A Trusted Global Brand
Casio is a globally renowned Japanese brand known for its calculators and computing products. Casio calculators are widely used and trusted around the world for their reliability and precision. In Bangladesh, Casio holds a strong reputation, especially among students in schools, colleges, and universities, as well as among the business community who rely on it for daily calculations.
